Home » 新着情報, 販促ニュース » 11月・12月に向けておさえるべき”キーワード”

11月・12月に向けておさえるべき”キーワード”

category : 新着情報, 販促ニュース 2015.10.23 

2015年も残り2か月少しとなってきましたね。年末に向けて、様々な業種の方々が商品やサービスの販売促進に力を入れられると思います。
そこで、11月・12月のWEBプロモーションに向けおさえておくべきキーワードを記載させていただきました。当社ではリスティング広告(Yahoo!プロモーション広告、Googleアドワーズ)の運用代行サービスも行っておりますのでお気軽にご相談下さい。

■ 秋のブライダルシーズン(10月~11月下旬)
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この時期には、Yahoo!などのインターネット検索で結婚式関連のキーワード検索が増加します。「結婚式場」や「結婚指輪」といった結婚する側が検索するようなキーワードの他に、「結婚式 髪型」「結婚式 ワンピース」「結婚祝い」といった招待される側の2種類の検索傾向が増えます。この為、それぞれのニーズに合った広告展開が必要となります。





■ 七五三(11月15日)
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「七五三」は子供の成長を祝う大切な行事です。この行事に向けて、服装(和装)や髪型、記念写真関連の検索が急増することが予想されます。2015年の七五三は日曜日であるため、家族も集まりやすく、外食などに出向くことが多くなることも予想されます。







■ お歳暮シーズン(商戦期は11月中旬~12月中旬)
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お世話になっている企業や年末のごあいさつも兼ねて贈る「お歳暮」。この時期では、Yahoo!などのインターネット検索で「お歳暮 時期」や「お歳暮 人気」などの検索が増えることが予測されます。お歳暮は12月中旬を目安に贈るのが一般的です。この時期は、お歳暮商戦が激しくなることが予想されますので、他社と差別化するオファー(例えば「早割」など)を実施するなど目を引く・興味を持たせる工夫をすることが必要になってくると思います。

■ クリスマスシーズン(商戦期は11月中旬~12月中旬)
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12月に入ると街中や店内がクリスマス一色となり、ボーナス支給日の企業も多く購買意欲が高まります。クリスマスに向け子供や恋人、奥様にクリスマスプレゼントを購入する動きが強まり、「クリスマスプレゼント 人気」「クリスマスプレゼント 彼女」といったプレゼント関連のキーワード検索も増えることが予想されます。その他に、クリスマス当日の料理のことやケーキ、飲食店の予約など需要が高まる時期が若干異なりますので、商材ごとに広告準備を行っていくことが重要です。

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